Online Video News Roundup

May 14th, 2014

Here are our favorite bits of industry news and most inspiring current online video projects:

MORE: Online video news archives

Tips on Measuring your Online Video Brand

April 28th, 2014

ROI can be complicated when it comes to Online Video. It takes time to produce and create quality content and all companies should have an idea of where they stand. Here are a few tips on measuring your online video brand to help improve your future strategy. This is an excerpt from our “How to Brand Your Online Videos” session presented at the 2013 Streaming Media Producer Live Conference.

Check out the entire video playlist on our YouTube channel.

YouTube Strategy: Promoting the Channel’s Top Stars

April 16th, 2014

YouTube is promoting its top online video creators in a new multi-channel marketing strategy that involves traditional magazines and TV spots, among other efforts. We think it’s a smart move as far as YouTube strategy goes – it’s a great step in legitimizing online video as a whole and bringing attention to some of the site’s most popular video content, including cooking videos from Chef Rosanna Pansino, featured above.

Click on over to the Wall Street Journal online to read more.

Branded Video Done Right: MillerCoors Courts Millennials

April 15th, 2014

How do you prevent your branded video from looking like the “generic ad video” above? (Which is pretty hilarious, by the way.) With some creative strategy and a little personality, says MillerCoors. The adult beverage company is marketing to drinking-age millennials with branded content series that leverage outlets like AOL, Comedy Central and Funny or Die. In one series, Coors Light Untapped, they’re working with Complex Media to create an exclusive show where celebrities share the “bold moves” they made to get where they are today. It’s all a part of MillerCoors’ 50 percent increase in digital video spend. Read more.

Distributing & Marketing Your Online Video Brand

April 14th, 2014


 
A common mistake  for many brands is that they follow the post and pray method for their online videos. We’re often asked questions by our clients like how to get more views and increase engagement with their branded online videos. Here are a few tips on distributing and marketing your online video from our “How to Brand Your Online Videos” session presented at the 2013 Streaming Media Producer Live Conference.

Check out the entire video playlist on our YouTube channel.