Along with Microchip Technology, St. Jepan Media took home a 2012 Bronze Telly Award in the category of “online video press release” for the PIC® MCU + 80MHz for Arduino™ Community.

The Telly Awards honor the best local, regional, and cable television commercials and programs as well as the finest work created for the web. Winners represent the best of the most respected advertising agencies, productions companies, television stations, cable operators, and corporate video departments in the world.

Check out the video below and be sure to read our case study.

Apple’s new iPad (unofficially being called the iPad 3) has a list full of features that enthusiasts and tech geeks are drooling over at your local coffee shop as we speak. Even months before its release, bloggers were buzzing with speculation on what the new model might include.

So with all this hype about the retina display and A5X graphics chip, I thought I’d take a few minutes to highlight what the ultimate iPad will mean for online video with insight from Microchip Technology Engineering Manager Joe Julicher.

“The retina display essentially improves media like e-books and websites,” explains Julicher. “And the additional resolution will also contribute to sharper looking video.”

Besides the benefits of the retina display, I was also interested in hearing Joe’s thoughts on the increased display size.

“The current display on the iPad 2 is 1024×768 pixels, while the iPad 3 resolution is 2048×1536 pixels. Downloaded and stored video will look significantly better with the new iPad,” he said.

And what about the new wireless technology? Explains Julicher:

“The new wireless technology on the 4G-equipped unit is where you’ll see the strongest online video benefits. Higher resolution and faster video streaming capabilities means you can watch high-definition video using just the iPad carrier’s 4G network.”

Julicher adds that Skype and Facetime with video speeds will also be much more reasonable on the carrier network.

While the retina display, battery life, and improved graphics chip will make videos look better, the increased WiFi in the iPad 3 is going to take online video to another level. With Apple dominating the market share of tablets, you can bet that distribution companies, networks and online video publishers will take advantage of providing more content to one of the world’s most popular mobile devices.

Not to mention that a recent Forrester report explained that mobile video traffic exceeded 50 percent for the first time in 2011 (source ReelSEO.com). The new iPad features will surely play a huge role in the growth of online video in 2012. 


The world of online video has seen astonishing growth in recent years. A New Era for Online Video whitepaper released by ComScore – a global leader in digital business analytics – confirmed that in October 2011, 1.2 billion people worldwide watched an average of 18 hours each of online video.

That’s more than half of the total time we spend online each month!

As more brands start using online video, they have to think of the strategy behind it. YouTube alone sees 48 hours of video uploaded every minute. That’s a lot of choices for your audience. How do you reach them?

The adage “content is king” is applicable to your online video strategy, too. High internet speeds have inspired even large television networks to jump on the online video bandwagon.

As a result, customers are expecting a rich media experience along with premium content. No one is expecting you to deliver the next “Avatar”, but you should consider the basics of getting clean audio/video in your projects. After all, video is a representation of your brand.

Here are things you should consider when creating your online video marketing strategy:

Quality: Separate yourself from the noise by creating engaging content. Identify your audience and give them a great viewing experience. Research how your end product is being delivered, as adaptive bitrate technology will surge in 2012.

Mobility: Your online video content should be reaching smartphones, tablets, iPads and set-top boxes. People who own these devices tend to be major consumers of online video.

Shareable: Make your content shareable across social media platforms and via email. More than 100 million people take a social action – sharing, commenting on, or rating a video – on YouTube every week, according to ComScore.

Analytics: In the end, you need to know that your investment in online video is working. Make sure you are working with a video platform that gives metrics on engagement, geographic region and video conversion rates.

We’ve got some good news for our clients with established online video marketing efforts: online video revenue tripled in 2011. According to a study from Futuresource Consulting, that’s about $3 billion generated last year. In 2015, this number is expected to double and reach nearly $7 billion.
 
The $3 billion in revenue includes both advertisements found in free videos and paid-for online content like Netflix and Apple TV. The beautiful thing about online video is that companies are just now beginning to understand its power. Meaning, there’s still time to develop an online video strategy and position your company as an industry leader.
 
Online video gives you the power to create branded content that is targeted specifically to your consumer. This is important because people watch online video differently than traditional TV.
 
Consumers have been using search engines like Google to find content based on their interest for years. They’ve actually grown to expect that the videos they want to see will be readily available to them at the click of a button. Not only that, but also that interesting content they didn’t even know existed will just appear to them somewhere along the search process.
 
So what does this mean to you? How will you leverage online video in your marketing efforts for 2012?

Along with Microchip Technology, St. Jepan Media took home a 2011 Bronze Telly Award in the category of online video editing for the Smart Energy Solutions video.

The Telly Awards honor the best local, regional, and cable television commercials and programs as well as the finest work created for the web. Winners represent the best of the most respected advertising agencies, productions companies, television stations, cable operators, and corporate video departments in the world.

Check out the video below and be sure to read our case study.