There are countless number of camera choices we can make when shooting online video. This video provides an overview of some of those choices including traditional prosumer cameras, HDSLR, Smartphones and Webcams. This is part 4 of the How to Light, Frame & Shoot for the Web” series. This was presented by St. Jepan Media’s Creative Director Stjepan Alaupovic at the 2013 Streaming Media Producer Live Conference.
Timing is everything when it comes to online video. Launching a video around a newsworthy event can contribute to more views, longer engagement, and some great search engine optimization. Take the Sochi Winter Olympics, for example.
VICE and GoPro recently posted videos to their YouTube channels on topics related to the Olympics. While both brands have different goals, they have been able to leverage the event buzz by uploading the videos during the games.
And it doesn’t have to be an event as large as the Olympics. Do some research and see if there any upcoming tradeshows, conventions or meetings relevant to your brand’s online video content and audience. If so, plan your video launch before or during those events. There is a good chance that these events will have other social media channels that you can use as destinations for embedding and sharing your video.
Planning and strategy around the timing of your online video launch will help drive success.
Changing a few technical options on your camera can go a long way in making your brand look its best in your online videos. Check out Part 2 of St. Jepan Media’s 2013 Streaming Media Producer Live Conference session, which includes tips for shooting better online video.
St. Jepan Media’s Creative Director Stjepan Alaupovic presented a session titled “How to Light, Frame & Shoot for the Web” at the 2013 Streaming Media Producer Live Conference. Part one highlights two of the major items that make online video production different than traditional television. Check out the video and watch part two in the series.