Client Work: Tether Tools Product Videos

August 14th, 2014

We just wrapped up a pretty big client project and are excited to share the final videos!

Tether Tools is a company that designs and manufactures equipment for tethered photography, which is a process that allows you to send images to a larger screen like a laptop or iPad as you’re shooting photos.

We had a few goals in mind when creating these product videos:

  • Highlight the versatility of Tether Tools gear
  • Simplify the buying process by showing customers how each individual piece of gear works together in a product line to create a full set-up
  • Facilitate sales…product videos can help increase sales by up to 30 percent
  • Introduce Tether Tools’ new brand off-shoot, JerkStopper, in a fun and creative way

Talking About the Power of Online Video Marketing

August 14th, 2014

The Power of Online Video

Creative Director Stjepan Alaupovic chats about the power of online video marketing in this podcast with The Success Lab. In his interview with host Beth Cochran, Stjepan offers up advice on choosing the right distribution channel, cutting through the noise, and where companies should invest most of their time (and money!) when it comes to online video marketing. If you’ve got 30 minutes of learning time to spare, check out The Success Lab’s How to Tap into the Power of Online Video Marketing.

Online Video News Roundup

May 14th, 2014

Here are our favorite bits of industry news and most inspiring current online video projects:

MORE: Online video news archives

Tips on Measuring your Online Video Brand

April 28th, 2014

ROI can be complicated when it comes to Online Video. It takes time to produce and create quality content and all companies should have an idea of where they stand. Here are a few tips on measuring your online video brand to help improve your future strategy. This is an excerpt from our “How to Brand Your Online Videos” session presented at the 2013 Streaming Media Producer Live Conference.

Check out the entire video playlist on our YouTube channel.

YouTube Strategy: Promoting the Channel’s Top Stars

April 16th, 2014

YouTube is promoting its top online video creators in a new multi-channel marketing strategy that involves traditional magazines and TV spots, among other efforts. We think it’s a smart move as far as YouTube strategy goes – it’s a great step in legitimizing online video as a whole and bringing attention to some of the site’s most popular video content, including cooking videos from Chef Rosanna Pansino, featured above.

Click on over to the Wall Street Journal online to read more.