The Telly Awards honor the best local, regional, and cable television commercials and programs as well as the finest work created for the web. Winners represent the best of the most respected advertising agencies, productions companies, television stations, cable operators, and corporate video departments in the world.

Check out the video below and be sure to read our case study.

So with all this hype about the retina display and A5X graphics chip, I thought I’d take a few minutes to highlight what the ultimate iPad will mean for online video with insight from Microchip Technology Engineering Manager Joe Julicher.

“The retina display essentially improves media like e-books and websites,” explains Julicher. “And the additional resolution will also contribute to sharper looking video.”

Besides the benefits of the retina display, I was also interested in hearing Joe’s thoughts on the increased display size.

“The current display on the iPad 2 is 1024×768 pixels, while the iPad 3 resolution is 2048×1536 pixels. Downloaded and stored video will look significantly better with the new iPad,” he said.

And what about the new wireless technology? Explains Julicher:

“The new wireless technology on the 4G-equipped unit is where you’ll see the strongest online video benefits. Higher resolution and faster video streaming capabilities means you can watch high-definition video using just the iPad carrier’s 4G network.”

Julicher adds that Skype and Facetime with video speeds will also be much more reasonable on the carrier network.

While the retina display, battery life, and improved graphics chip will make videos look better, the increased WiFi in the iPad 3 is going to take online video to another level. With Apple dominating the market share of tablets, you can bet that distribution companies, networks and online video publishers will take advantage of providing more content to one of the world’s most popular mobile devices.

Not to mention that a recent Forrester report explained that mobile video traffic exceeded 50 percent for the first time in 2011 (source ReelSEO.com). The new iPad features will surely play a huge role in the growth of online video in 2012. 


That’s more than half of the total time we spend online each month!

As more brands start using online video, they have to think of the strategy behind it. YouTube alone sees 48 hours of video uploaded every minute. That’s a lot of choices for your audience. How do you reach them?

The adage “content is king” is applicable to your online video strategy, too. High internet speeds have inspired even large television networks to jump on the online video bandwagon.

As a result, customers are expecting a rich media experience along with premium content. No one is expecting you to deliver the next “Avatar”, but you should consider the basics of getting clean audio/video in your projects. After all, video is a representation of your brand.

Here are things you should consider when creating your online video marketing strategy:

Quality: Separate yourself from the noise by creating engaging content. Identify your audience and give them a great viewing experience. Research how your end product is being delivered, as adaptive bitrate technology will surge in 2012.

Mobility: Your online video content should be reaching smartphones, tablets, iPads and set-top boxes. People who own these devices tend to be major consumers of online video.

Shareable: Make your content shareable across social media platforms and via email. More than 100 million people take a social action – sharing, commenting on, or rating a video – on YouTube every week, according to ComScore.

Analytics: In the end, you need to know that your investment in online video is working. Make sure you are working with a video platform that gives metrics on engagement, geographic region and video conversion rates.

• Microchip Technology Inc. is a leading provider of microcontroller and analog semiconductors
• Looking to start using online video as a marketing, training and communication tool.
• Falling behind competitors in this area and producing low quality videos that do not reflect the company brand

Project Scope

• Establish the Microchip online video brand/strategy to compete with industry competition
• Clearly communicate product announcements, tutorials and information to help customers in their product designs
• Create a online video user experiences so that customers can view content on multiple devices and platforms

Results

• More than 500 high quality product videos produced since 2009 generating over 1 million channel views on YouTube
• Increased web traffic to division website by creating a video everywhere model with industry leading functionality
• Recognized as the industry leader in YouTube subscribers (More than 3000) surpassing competition in 2011

• Citizenship Counts is a non-profit group whose mission is to educate students on the tenets of United States citizenship, inspire their pride in the U.S., and encourage them to participate in community service
• Looking to establish an online video presence as a way to raise awareness about the group’s mission and achievements
• Limited time and resources to dedicate to the project on their own

Project Scope

• Connect with audience in more direct and creative ways through online video marketing
• Develop an online video marketing strategy that keeps members and potential donors up-to-date on latest news and events
• Add video to the Citizenship Counts website in order to create a more interactive online community

Results

• A branded YouTube channel that reflects more the brand than YouTube noise, and receives hundreds of views per video
• Produced several videos for Citizenship Counts marketing efforts
• Increased social media exposure through viral sharing across Facebook, Twitter, YouTube and community blogs

“St. Jepan Media provided us guidance and tips for how we could use social media to increase our video exposure online. We look forward to long-lasting partnership.”

Alysa Ullman
Executive Director Citizenship Counts

The Telly Awards honor the best local, regional, and cable television commercials and programs as well as the finest work created for the web. Winners represent the best of the most respected advertising agencies, productions companies, television stations, cable operators, and corporate video departments in the world.

Check out the video below and be sure to read our case study.

Our innovative team is a mash-up of video production experts and new media specialists who deliver high-quality online video marketing for your brand. Not ready to take the leap into online video strategy? Just looking for a sleek company video? That’s fine. We do that, too. (Though, here’s a really good argument for why you should be marketing your videos online.)

St. Jepan Media is based in New York City but we provide our services nationwide. Browse our site to learn about video production and online video strategy, and then contact us to get started.

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